Thursday, April 3rd

📊 Did you know?

54% of multinational brands are increasing their influencer marketing budgets this year.

(Source: World Federation of Advertisers, 2025)

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💡 Campaign(s) to Learn From

This week, I spotted two campaigns that I think every marketer can learn from.

Both show how to work with creators in a way that’s fun, authentic, and drives results.

Ready? Let’s check it together 👇️

🎯 Campaign 1: Dyson’s April Fools’ Day:

It’s my FAVORITE April Fool’s day campaign of 2025.

Let me tell you why:

First, about the campaign:
For April Fools' Day, Dyson collaborated with UK influencer Victoria Magrath (1.2M followers) to announce a fake product:

→ The Dyson Airbrow, a device to style your eyebrows.

It was obviously a joke, but the execution was perfect. The campaign felt light, funny, and on-brand. And most importantly, it didn’t feel cheesy or forced.

Second, it got amazing results…

With a single Reels: The campaign reached over 1.3M views on Instagram—more than 6x Victoria Magrath’s average views (according to ClickAnalytic)

What you can learn from it:
✅ I always say it: Simple ideas often perform the best.
✅ Humour works when it feels natural, not overproduced.
✅ Using creators to “play along” makes brand partnerships feel authentic.
✅ Smart brands leverage key dates (like April 1st) to create content people actually want to share.

🚚 Campaign 2: UPS & Kareem Rahma:

It’s probably one of the smartest creator campaigns I’ve seen in a long time.

Here’s why:

About the campaign:

UPS partnered with comedian & creator Kareem Rahma (600K+ followers across platforms) for a year-long content series.

→ Kareem’s content has racked up 119M views on YouTube Shorts over the past year, with an average of 120K views per Reel.

UPS didn’t just hire Kareem for one video—they launched an entire series where Kareem rides along with real UPS drivers in NYC, interviews them, and shares their untold stories.

The episodes also spotlight local small businesses, adding an extra human touch to the brand narrative

kareem

318K followers

View more on Instagram

What you can learn from it:
✅ I love how this campaign flips the script—it’s about people, not products.
✅ Long-term partnerships build way more trust than one-off influencer posts.
✅ Real stories > polished ads. The UPS drivers are the real stars here.
✅ Think outside the box—what if your next influencer campaign wasn’t an ad, but a mini-series?

Can Influencers Power Your Business in Q2 2025?

Influencers don’t work for EVERY business. Want to know if they can work for you?

Each week, I’m offering a few spots to discuss your strategy, yearly goals, struggles when working with influencers and more.

It’s a 30-minute call - ONLY about you.

📆 Book a free strategy session with me here

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