Thursday, April 25

Top Creator News, Stories & Tips

Hey, marketers & entrepreneurs,

We are now +5,000 in our community! Thanks for the support 😊 

A warm welcome to our 146 new subscribers.

A lot of exciting things happened this week:

Taylor Swift used Instagram & TikTok for her album release, Walmart's newest creator campaign, and KFC's CMO discussed influencers.

But also, I’m sharing a freebie with you:

A free influencer contract template and my tips!🎁

Curious? Let’s roll!

This week’s recap:

And more...

  Estimated read time: 2 minutes or less

📊 Stats of the week

They are now 2M subscriptions to creators on Instagram. Some creators are earning +10k a month using it.

(Instagram, 2024)

 🚀 Influencer Contract? What to include:

Struggling to write an influencer contract?

It’s a MUST for every campaign… And believe me, I faced some HUGE backlash when not signing a contract prior to a campaign…

This free guide gives you everything you need!

  • Free downloadable influencer contract template: Get a head start with a pre-written contract covering key terms.

  • 7 Step Guide to writing an influencer contract with the best practices from my experience

🔔 Top Creator Stories

Walmart+ partners with creators for Mother’s Day

Paris Hilton, Whitney Cummings and others will take part in an ask me anything-style conversation

We can all learn from this innovative campaign from Walmart 🔥 

Taylor Swift used new features on Meta & TikTok

Swift's latest album is shattering records.

Meta added personal features for Taylor on Instagram to boost its promotion and…

TikTok brought back her music to the platform.

Interview: KFC CMO shares his on influencers

KFC has adjusted its marketing strategy toward social media and has collaborated with Jack Harlow, Bad Granny etc.

Nick Chavez shares his experience and insights regarding influencers:

HUGE miss from Chick-fil-A, who lost 2M views 🤯

Mira, who has 120K followers on TikTok, was creating free content about Chick-fil-A meal.

But she got prohibited by the brand, Shake Shack jumped on the opportunity.

They got crazy results!

🌟 Creators To Watch

Creator to watch: Caitlin Clark

Meet Caitlin Clark — The 2024 sports sensation in the US. 

She’s winning not only on the basketball court but also on social media:

—> 3.92M average Reels views

—> +145.03% audience growth over the last 6 months.

→ $20M deal with Nike

Learn about this athlete/creator:

📰 Industry Updates

🎉 TikTok has included Wikipedia links for certain celebrities and public figures

📢 US House passes revised bill to ban TikTok or force sale

🤔 Apple pulls WhatsApp and Threads from App Store in China

 😮TikTok announces 18+ live streams for content that needs to be “limited to adults”

💼 Industry Careers

🇺🇸 Director, Influencer Lead / Pfizer 

 🇺🇸 Senior Manager, Earned Media / Fresh 

🇺🇸 Influencer Marketing Summer Intern / Sol de Janeiro 

🇬🇧 Social & Digital Executive / Warner Bros. Discover 

🇬🇧 Influencer Marketing Manager / lululemon

What's your main objective with influencers in 2024?

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See you next week!