Thursday, April 24th

Top Creator News, Stories & Tips

Paul Boulet
April 24, 2025

Hey, marketers & entrepreneurs,

This is Paul from Click Analytic! A warm welcome to our 162 new subscribers. You’re joining a growing community of 32,230 active readers.

This week, forget traditional campaigns—Netflix just pulled off one of the smartest influencer plays of the year. I’ll break it down for you.

Plus, major creator headlines:
Coachella drama, 818’s massive win with 90,000+ social mentions, Revolve facing a lawsuit, and more.

Oh—and did I mention?
🎉 It’s also YouTube’s 20th birthday.

Let’s unpack 👇

🗓️ Quick Recap:

Netflix x “The Group Chat”
How 818 Tequila Won Coachella
Revolve Faces $50M Lawsuit
MrBeast Apologizes for Las Vegas Chaos
YouTube Hits 20 Years and 20 Billion Videos

And more…

Estimated read time: 2 minutes or less

📊 Did you know?

Digital ad revenue hit $258B in 2024—up 15% YoY.

(IAB / PwC Internet Ad Revenue Report, 2024)

💡 Campaign of the week: Netflix x “The Group Chat”

To promote the release of the upcoming season of “YOU”, Netflix partnered with one of the trendiest creators on TikTok.

And it’s by far my favourite campaign of the week!

@netflix
deleted scene from the group chat just dropped @thatgirlsydjo 🧢 joe goldberg is back in ONE WEEK

If you haven’t seen The Group Chat on TikTok, you're missing out.

→ It’s Sydney Robinson’s wildly relatable, drama-packed mini series that blew up basically overnight.

She gained 1.1M followers in just one month, and her videos now average 2.6M views (according to Click Analytic).

Why this collab with Netflix is smart:

👉️ Instead of pushing a promo for their series, You, they created a “deleted scene” that fit perfectly inside Sydney’s existing narrative.

It wasn’t an ad—it was content.

And it worked:

Netflix’s post hit 900K+ views, which is more than 4x their usual.

But here’s the twist—they only posted it on their own account, not hers. So while it performed well, it could’ve exploded.

Check my recap on why it worked 👇️

🤓 Why this worked:

I always say: go where the audience already is. This was a textbook example
The integration felt seamless, like the characters would be talking about Joe from You
Sydney’s audience (81% women aged 18–24 in the U.S.) matched Netflix’s target perfectly

But I wish they had gone further—posting from her account could’ve made this go 10x bigger

💡 Takeaways You Can Steal:

1️⃣ Collaborate with creators inside their world, not around it

2️⃣ Make your brand part of the story, not just a sponsor

3️⃣ Vet creator audience fit and recent growth (Sydney was 🔥)

4️⃣ Don’t underestimate where you post—distribution matters

🫵 Let’s find some influencers for YOU

There are fast-growing micro and nano creators out there who could have the same impact as Sydney—but for your brand.

And the best part? Your competitors don’t even know they exist yet.

You’ve got two options:

👉 Use our Search Tool on Click Analytic
Just apply the filters “Follower Growth” + “Avg. Reels Views” to surface breakout creators in seconds.

👉 Or I’ll find them for you—free.
Each week, I offer a few spots to talk through your strategy, goals, pain points with influencers, and how to win in your category.

It’s a 30-minute call—fully about your brand.

📆 Book a free strategy session with me here