Thursday, April 23th

📊 Did You Know?

LinkedIn engagement is 63% higher on personal profiles than on company pages.

(METRICOOL, 2026)

📧 Why Creators Aren't Replying to Your Emails

Most brands send 10 emails to creators and wonder why nobody replies…

Here's the uncomfortable truth: the average reply rate for cold influencer outreach is 5–10%. Most brands accept this. 

The top ones don't ❌ 

I've contacted 5,000+ creators personally. I've been on the other side, managing their inboxes as a creator agent.

Here's what actually moves the needle 👇️ 

The mistake everyone makes

Brands treat outreach like a wish. Pick 5 creators, write a long email, send once, wait. This approach fails every time.

Top DTC brands treat it like a sales pipeline. Volume. Sequences. A/B testing. Data.

The 3 things that actually get replies:

→ Volume: If you need 10 creators, contact 100. Volume forces you to systematise, gives you negotiating leverage, and builds data fast.

→ Subject lines: The subject is the only thing that controls your open rate. Under 30 chars. First name. Clear offer. "Julia <> [Brand]" outperforms "Exciting collaboration opportunity!!" every single time.

→ Follow-ups: Most replies come after follow-up #2. Brands who send one email and give up leave 2× the replies on the table. Automate a 5-step sequence: Day 1 → Day 4 → Day 11 → Day 12 DM → Day 18 final bump.

💡 Quick win: Swap your next subject line to [First name] <> [Brand]. No emoji. No "FREE". Just that.

👉 I put the full system in a free guide!

→ email anatomy, copy-paste templates, the complete follow-up sequence, and the Q&A from a live session with 40+ marketers.

👉 Read the full outreach guide here → 

(8 minutes. Saves weeks of trial and error.)

🚨 Don't Do Like Phoebe Gates

A creator just went viral for posting a private DM.

7.7 million views. More than her last 500 brand posts combined.

Bill Gates' daughter (Phoebe) reached out to influencer Kacie Margis for a collab for her startup Phia.

→ Kacie quoted $4,000 across TikTok, Reels and Story.

→ Phoebe came back at $400, calling it a "scrappy startup with no budget" (They raised +$10M)

Kacie posted the DM. It blew up.

Everyone went after the founder. But here's the math nobody ran:

💡 Kacie's avg views: ~15k on IG, ~7k on TikTok

👉️ At $4,000 that's $281 CPM (vs. Meta's $20–22 CPM average)

👉️That's 14× paid social rates with zero performance guarantee

Is $400 fair? No. Our pricing tool puts her at ~$500 per platform.

But the real issue isn't the negotiation. Nobody ran the numbers before sending either offer.

The right move: "Your reels average 15k views, that's ~$200 EMV for us. I'll do $400 now, double it if you hit 30k."

Justify with data. Offer upside. Treat it like a deal, not a donation.

✨ New!!! Social Listening on Click Analytic

We've just launched a new feature this week on our influencer platform!

You can now track every time your brand, competitors, or key topics get mentioned across social media → in real time. (Full feature details here)

Know what's being said. React faster. Spot opportunities before anyone else.

And we have a free gift!! We're offering a free test to everyone!

Just create a free account and you'll get 250 free social listening content scans.

👉 Track 250 posts for free today

🧵 Threads doubles down on web DMs for desktop — Meta's pushing hard on desktop engagement

▶️ YouTube lets you hide Shorts from your feed — one toggle, they're gone

💳 PayPal and Canva partner on Payment Links — creators can get paid directly from their designs

🎙️ YouTube upgrades Live monetisation tools — vertical + horizontal streaming, fan support, more

👻 Snapchat launches loyalty badges on Snap Map — check in enough, earn your badge

✏️ Instagram adds comment editing — fix that typo before it's too late

⚙️ Instagram expands Algorithm control to Explore — more say over what you see

🎭 YouTube adds AI deepfake removal for celebrities — find it, flag it, gone