Thursday, April 18

Top Creator News, Stories & Tips

Author

Paul Boulet
April 18, 2024

Hey, marketers & entrepreneurs!

A warm welcome to our 213 new subscribers. You’re joining a growing community of 4849 active readers.

This week, it’s all about COACHELLA:

  • A drop of attendance by 14% vs 2023

  • Top brand activations (Rhode, 818, Poosh)

  • Poppi Drinks x Alix Earl

But that’s not all!

Here’s the latest scoop on the influencer marketing buzz:

This week’s recap:

And more...

  Estimated read time: 2 minutes or less

 🚀 Fastest-growing Insta brands in Q4!

Check out our latest ranking:

The 50 fastest-growing Instagram brands in Q4!

You’ll learn:

  • Tactics to steal from these top brands

  • Number of creators mentioning them

  • Impact of Reels views

  • Current fastest-growing brands on Insta

Don't miss out!

🔔 Top Creator Stories

Coachella 2024: Epic Brand Activations

This year, Coachella saw a 14% decrease in attendance compared to 2023.

And many things changed for influencers…

However, brands still delivered unforgettable experiences and activations!

Don’t miss 🎉

  • Hailey Bieber’s Rhode Booth

  • Poppi Drinks x coachEARLEa

  • 818 Popup

Dude Perfect’s Secured $100M+ Investment

Popular YouTubers Dude Perfect (17 billion views) made waves in the creator economy this week.

→ Goal: transform their channel into a Media Empire.

Update April 2024: New Brand Ambassadors

I’ve listed all the newest brand ambassadors of the week:

  • Miranda Kerr x Michael Hill

  • Taylor Fritz x BOSS

And more!

Beauty brand partners with Megan Fox & Charlie D’Amelio

German beauty brand Geske launches global campaign with key influencers & celebs.

🔥 It has already reached 62M people

📊 Stats of the week

Only 5% of creators want to use X as their main platform

(Business Insider, 2024)

🌟 Creators To Watch

Creator to watch: Leah Halton

Leah Halton exploded onto TikTok with a 12-second lip-sync video.

Now, she’s on track to becoming one of the most-watched creator on the platform:

—> 670M+ views on a single TikTok

—> +447% in followers in the last 30 days

Learn more about her success:

📰 Industry Updates

📢 TikTok May Enable Brands To Generate AI Bots to Pitch Products

 😮 TikTok Shares Research on the Benefits of Creating Multilingual Ads

💸 YouTube launches “Shopping” features to to boost creator monetization

👀YouTube tests a feature of showing you more suggested videos to watch

💼 Industry Careers

🇺🇸Influencer Marketing Strategist / The Shelf Influencer Marketing Agency

🇺🇸Director, NA Influence, PR, and Events / Calvin Klein 

 🇺🇸 Influencer Marketing Manager, Scrubs / Fabletics 

🇺🇸 Influencer Marketing Manager / Whatnot 

🇩🇪 Senior Specialist PR & Influencer Marketing / Tommy Hilfiger 

🇩🇪Head of Influencer Marketing / The Female Company 

Did you learn something new from this newsletter?

Login or Subscribe to participate in polls.

See you next week!