Thursday, April 11

Top Creator News, Stories & Tips

Hey, marketers & entrepreneurs!

A warm welcome to our 152 new subscribers. Youโ€™re joining a growing community of 4611 active readers.

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This week, discover how Billie Eilish gained 4M followers in 24 hours, learn how Hyundai seized the opportunity with Reesa Tessa and more!

I'm also sharing a freebie: the TOP 50 most rapidly growing micro TikTok brands of Q1 2024!

Hereโ€™s the latest scoop on the influencer marketing buzz:

This weekโ€™s recap:

And more...

  Estimated read time: 2 minutes or less

๐Ÿ“Š Stats of the week

For years, Instagram made more money from ads than YouTube ๐Ÿ˜ณ

And when I say more, itโ€™s MORE!

$32 billion in 2021 for Instagram vs. $28 billion for YouTube.

(source: The Verge, 2024)

๐Ÿ”” Top Creator Stories

Top TikTok Brands in Q1

Our team at Click Analytic has compiled a HUGE list.

โ†’ The fastest growing brands on TikTok in Q1 2024 (with up to 100k followers).

Quick Snapshot:

โ†’ Cadbury = 27% growth in Q1 with 298 creator mentions

โ†’ Moonz = 38% growth in Q1 with 318k avg. views

Get the full ranking now:

10 KEY metrics to analyze an influencer

Is Kendall Jenner a good influencer?

Learn from our detailed guide to become an expert at vetting influencer profiles.

Some key stats are critical to know!

๐Ÿ”— Full Guide here

Hyundai x Reesa Teesa

After BMW reneged on their promise to partner with Reesa Tessa, Hyundai stepped in.


Find out how Hyundai seized a lucrative opportunity while their competitor hesitated.

๐Ÿ”— Full story here

How did Billie Eilish get 4M new followers?

Billie used a sneaky and smart tactic to grow her follower base from 110M to 120M in a week.

In 24 hours, she attracted 4M news followers.

How?

Learn the genius marketing move:

๐Ÿ”— Full story here

Bukayo Saka created his own Peri-Peri sauce

Footballer Bukayo Saka created his PERi-PERi Saka Sauce, combining his fave flavours with signature Nandoโ€™s spiciness.

Check the super smart activation tactics from Nandos!

๐Ÿ”— Full Story Here

๐ŸŒŸ Creators To Watch

Creator to watch: ChelseaVFX

Chelsea is taking the internet by storm with her mind-bending visual effects videos.

Why is she the creator to watch of week:

โ€”> 557K followers on TikTok

โ€”> 28.5M average views

โ€”> 16 400% increase in views in 6 months

But we barely scratched the surface of her success:

๐Ÿ“ฐ Industry Updates

๐Ÿ™…โ€โ™€๏ธ X will soon remove the like, re-post and reply buttons

๐Ÿ‘€ Facebook to merge WhatsApp, Instagram, and Messenger chats

๐Ÿ“ข Instagram adds Notify sticker to help creators maximize fan connections

๐Ÿค” Facebook copies TikTok again with new vertical video format

 ๐Ÿ˜ฎ Uber Eats launches a TikTok-like video feed to boost discovery

๐Ÿ’ธ Instagram creators can earn up to $30K/Month With Reels and Carousels

๐Ÿ’ผ Industry Careers

๐Ÿ‡ฌ๐Ÿ‡ง Influencer Marketing Manager/ Meta Quest FR 

๐Ÿ‡ฌ๐Ÿ‡ง Influencer Marketing Manager USA / Wild 

๐Ÿ‡ฆ๐Ÿ‡ช Influencer & Campaign Manager / The Growth Foundation

๐Ÿ‡บ๐Ÿ‡ธ Senior Manager, Influencer Marketing / Tarte Cosmetics

๐Ÿ‡บ๐Ÿ‡ธ Influencer Marketing Manager / Monday

๐Ÿ‡บ๐Ÿ‡ธ Brand Consulting - Account Manager - Talent & Influencer/ CAA

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See you next week!