Thursday, April 10th

📊 Did you know?

Over 95% of sponsored influencer posts on X (Twitter) are not disclosed.

(Marketing Science, 2025)

💡 5 Red Flags to Watch in Creators

Let’s be honest: finding influencers is easy.

Finding the right ones? That’s where it breaks.

I’ve seen both sides of this play out:

👉 A golf brand we work with got 2M+ views and 30x daily sales from just $1K, by partnering with a niche short-form creator who truly fit their audience.

👉 Meanwhile, Lord & Taylor ran a campaign with 50 micro-influencers. The results? Over 13,000 likes and tons of exposure.

But despite the hype, sales didn’t follow ❌ 

Why? Poor audience match and lack of disclosure killed the results.

The difference? Creator fit.

Here’s my 5-point creator checklist 👇

1️⃣ Performance – On the Right Format

Start here:
Are they strong on the content format your campaign depends on?

• If you're running Reels, check average Reel views

• For carousels, prioritize saves and shares

• For Stories, focus on tap-forward rate or link clicks if available

📌 Don’t just default to engagement rate. Format matters.

💡 Pro Tips: Always compare performance to industry standards. For ex., check the average eng. rate per follower size to see if the engagement rate of a creator is good - use our free tool here to check.

2️⃣ Audience – Match > Size

You’re not buying followers—you’re buying attention from the right people.

Look at:

• Age

• Gender

• Country + city

• Fake followers ratio

📌 Ask for audience data (screenshots), or use a platform like Click Analytic to check from 1K+ followers.

✨ Example: For a skincare brand targeting Gen Z women in Spain, a nano-creator with 80% female audience aged 18–24 and 70%+ Spanish location is infinitely more valuable than a global beauty macro-influencer with misaligned reach.

3️⃣ Style – Does Their Voice Match Yours?

Some creators are visually polished. Others feel raw and real.

Neither is better - what matters is brand alignment.

• Does their tone match yours?

• Does their feed feel like a place your product belongs?

• Do their previous brand posts feel natural—or forced?

✨ Example: Rare Beauty only works with creators who share honest, emotionally-driven storytelling. That voice is the brand. The match matters more than metrics.

→ Check out our full case study on Rare Beauty

4️⃣ Collaboration – Are They a Partner or a Poster?

One big red flag?
A creator who just asks, “When’s the deadline?”

The best ones, they ask questions OR suggest ideas.

✨ Example: BÉIS turned a creator’s casual TikTok pitch into a full Father's Day campaign. The difference? That creator pitched value, not just a fee.

5️⃣ Proof – Do Brands Work with Them Again?

This one’s simple:
If a brand comes back, it’s working.

📌 Scan their feed for repeat brand names. Or use the Brand Mentions on Click Analytic filter to check for ongoing partnerships.

✨ Example: Brands like Gymshark and Glow Recipe rarely test once. They build long-term relationships with creators who convert—and expand from there.

🆘 Survey — We Need Your Input!

We’re building new features at Click Analytic, and because we want to create the most automated tool in the world for managing creator campaigns — we need your input.

Tell us which feature would help you the most (It takes 2 seconds!)

👉 Take the Survey

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