Friday, November 29

📊 Did you know?

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👀 How Gap Created a Perfect Gen Z Hoodie

Gap has been a staple in fashion for decades 😍

But am I the only one who feels like they’re out of the loop when it comes to Gen Z?

Apparently, Gap felt the same way.

So, they decided to take action!

Enter: Social listening 👂

In January, Gap came across Julia Huynh’s viral TikTok review, “Hoodies that Hoodie,” where she ranked her hoodies based on their fit. With 1.1M followers, her post amassed an incredible 13M views.

Soon, people started asking her to rate how popular brands’ hoodies actually hoodie ⬇️

@julia.huynh

what to look for when you want the comfiest hoodies that swallow you whole

One glaring omission?

Gap hoodies weren’t on the list 😢

But instead of simply sending her a hoodie to test, Gap decided to think bigger—and more creatively.

👉️ The team reached out to Julia with a bold idea:

Not just to promote a Gap hoodie, but to create one with her 😍

This wasn’t just about making another product; it was a strategic move to instantly win the audience’s trust.

Why? Because Julia had already established herself as the ultimate hoodie guru!

@julia.huynh

ive been keeping a secret from you guys… #gappartner ##hoodie#hoodieing #hoodiesthathoodie

To kick off the collaboration, Gap flew Julia to their design offices in New York City, where she worked hand-in-hand with their teams.

The result?

@julia.huynh

I MADE A HOODIE WITH @gap !! #gappartner #hoodie #hoodieing #hoodiesthathoodie

Not just a hoodie that hoodies, but the hoodiest hoodie ever made!

The content featuring the brand on Julia’s page generated 4.6M views,

and Gap’s TikTok page saw a +50% increase in followers within 6 months!

This marked Gap’s first-ever product and campaign created entirely in collaboration with a TikTok creator!

The campaign showcased the power of listening, engaging authentically, and co-creating with the very audience they aimed to win over 🤩

Takeaways for your brands:

👂️Listen to your audience: Julia’s viral video showed Gap what their audience cares about—and they responded in a way that felt genuine.

📱 Use the right platforms: Gap’s use of TikTok demonstrated their willingness to meet Gen Z where they are rather than relying on outdated methods.

🤝 Collaborate, don’t dictate: By bringing Julia into the design process, Gap created a product that felt authentic to her and her followers.

How can we get YOUR brand visibility with influencers?

It’s not hard, but it takes time.

You need the right strategy, the right influencers, and expert guidance—but we can help!

→ Book a call with our CEO, Paul.

Paul was recently featured on Swiss TV, explaining the benefits of influencers for businesses. He has worked on 200+ successful influencer campaigns and helped brands generate significant revenue with influencers.

How will it go on the call?

1. Paul will analyze your brand from top to bottom

2. And develop a comprehensive influencer strategy that actually works.

(Psst, it’s free!)

🚨 Book an available spot for December, so you don’t miss your chance to elevate influencers in your marketing strategy!

🔔 Top Creator Stories

✅ Instagram Tests New Placement of the DM Button in the Main UI

📺️ TikTok is considering TV-style minidramas as a way to widen the appeal of the app

📱 You Will Soon Be Able To Reset Your Instagram Algorithm

🧹 Instagram has added a new option to clean up your follower list

🥰 Threads will now prioritize content from people you follow

🫶 YouTube will let you buy ‘jewels’ to support live creators

📍 Instagram takes on Snapchat with new location-sharing feature