Friday, December 19th

📊 Did you know?

82% of small business owners have seen sales spike after creators posted about their brand.

(American Express, 2025)

🚀 5 rules to win with creators in 2026

Creator marketing in 2026 isn’t about “finding influencers.”
It’s about building a repeatable growth system.

Here are the 5 rules brands that win already follow 👇️ 

1️⃣ Design moments, not posts

Before any campaign, ask:
“If this wasn’t sponsored, would someone still film it?”

Scripts don’t spread.
Real moments do.

Why it works:

• Reactions > talking points

• Authentic moments drive shares & saves

Proof:

• Owala → 50M+ organic views from one real-life moment

• LEGO x Mars → 3M+ UGC views with playful NYC setups

👉 Creators want to capture something interesting, not advertise.

2️⃣ Work with creators more than once

Trust compounds. One-offs don’t.

Audiences convert when they see the same creator mention a brand multiple times.

Why it works:

• Familiarity builds credibility

• Performance improves with each post

Proof:

• Rhode → $10M in 48h using repeat micro-creators

👉 Creators aren’t placements. They’re partners.

3️⃣ Brief formats that travel

Likes don’t scale. Shares do.

Don’t brief what to say.
Brief how the content should behave in-feed.

Formats that win:
Try-ons, reactions, BTS, before/after, day-in-the-life.

Proof:

• Victoria’s Secret → +5M TikTok followers in ~90 days

• SKIMS try-ons outperform polished brand ads

👉 If the format fits the feed, the message lands.

4️⃣ Pick creators with data, not vibes

Good creators look right.
Great creators perform.

Winning brands select creators using:

• Audience fit

• Consistent engagement

• Past brand mentions

• Lookalike scalability

That’s exactly what Click Analytic enables (in seconds).

👉 Choose creators like paid audiences: with data.

5️⃣ Build a system, not campaigns

Top brands don’t “run campaigns.”
They run always-on creator programs.

What they do:

• Continuous sourcing

• Monthly performance reviews

• Reuse UGC across organic & paid

• Centralized creator CRM

Result:
Lower CAC. Faster learning. Stronger creator loyalty.

👉 Creator marketing isn’t a channel anymore. It’s infrastructure.

🎁 Bonus (newsletter-only)

Want to build your 2026 creator list and contact creators at scale?

Get 2 months free on Click Analytic (first-time users).
Valid until 30/12/2025.

👉 Just reply “YES” to this email and I’ll send you the code.

🔔 Top Creator Stories

💰 TikTok creators can now earn up to 90% of subscription revenue.

☀️ Threads wants to be the app you open every morning.

🔗 Facebook is testing a £9.99 monthly subscription for sharing links.

#️⃣ Instagram is rolling out new hashtag limits.

👀 X is testing a watch history tab.

✨ Instagram added New Year effects.

📺 IGTV is back with a Reels TV app.

🎗️ TikTok now lets creators link fundraisers.

🎬 OpenAI and Disney signed a deal covering 200+ characters.