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- Friday, August 30th
Friday, August 30th
Top Creator News, Stories & Tips
Paul Boulet
August 30, 2024
Hey, marketers & entrepreneurs,
A warm welcome to our 18 new subscribers. You’re joining a growing community of 15 743 active readers.
This week, creators are crashing it:
Alex Cooper secured a $125M deal, Cristiano Ronaldo got 1M followers in 90 minutes on YouTube and FTC hunts influencers and brands with fake followers.
But also...
I’m sharing with our newest UGC creators!
Want the latest updates? Keep scrolling!
Here’s what’s inside this edition 👇
🗓️ This week’s recap:
And more...
Estimated read time: 2 minutes or less
📊 Did you know?
42% of Gen Z shoppers said they’re likely to buy gifts via social media.
( Retail Dive, 2024)
🤳 UGC Market
Looking to create UGC for your brand?
Here’s our top newest creators available on our marketplace:
Crucita C.,📍United States
Crucita is a beauty and fashion enthusiast based in New York who helps 30+ women elevate everyday classy style with affordable & high fashion.
Valeria M.,📍United States
Valeria is a wellness, beauty and fashion creator from San Francisco. Her inspirational videos generate thousands of views.
Ilias G.,📍Singapore
Ilias is a lifestyle, fashion and beauty creator based in Singapore. He is also a professional actor and host who entered the media industry at the young age of 12.
Nianch R.,📍France
Nianch is a professional beauty and fashion UGC creators who worked with big brands like Gisou and Samsonite.
Mathilda H., 📍United Kingdom
Mathilda is a lifestyle, beauty and fashion UGC creator from Edinburgh. She produces fashion inspo, lifestyle, and Pinterest aesthetic content.
And many more! Use our UGC Marketplace to connect with +1,000 creators for less than $100 per content.
📰 Social Snapshot
😮 Instagram lets users add songs to profiles
🫣 Does Instagram disclose edited photos?
🧐 Meta is shutting down its AR platform in 2025
📞 X is close to launching video conference calls
📚 YouTube expands access to courses for creators
👻Threads launches live test of disappearing posts
🔔 Top Creator Stories
SiriusXM invests $125M in Alex CooperSiriusXM signed a $125 million, 3-year deal with Alex Cooper. The company secured exclusive advertising and distribution rights for her wildly popular "Call Her Daddy" podcast. |  |
Cristiano Ronaldo smashes records with new YouTube channelRonaldo broke all records by surpassing 1 million subscribers in just 90 minutes and 5 million in four hours. |  |
 | The FTC targets influencers and brands buying fake followersThe FTC sets a rule to stop influencers and brands from buying fake followers, views, and likes. Now, the FTC has the power to take action and impose penalties on those who use deceptive tactics to boost their social media influence. |
🌟 Creators To Watch
This week, I’ll tell you about a very demure influencer…
Jools Lebron was just a cashier.
But TikTok has changed her life.
—> Now, she’s a social media star!
Jools went viral for her “demure, mindful” makeup tutorials.
But real fame came on August 2:
Her video "How to Be Demure at Work" garnered 45 million views.
Now, Jools boasts:
+2.10M followers on TikTok (+124% over the last 30 days)
+1.35M average TikTok views (+1,459% in the last 30 days)
+159K followers on Instagram
Recently, she’s collaborated with brands like Verizon and Netflix.
Very cutesy! 😎
What did you think of today's insight?Help me make the next insights 📈 even more useful ✅ |
Need Help With Influencers?
Looking to scale your influencer marketing program? Click Analytic can assist:
🔍 Find the perfect creators for your brand
📩 Mass contact and onboard over 100 creators per month
📢 Ensure constant promotion of your business
📊 Track campaign results automatically
And access our UGC Marketplace (post a project to +1,000 creators)
Want to learn more? Book a call with our team here