Hey! Still guessing the real value of your creator campaigns?

We just fixed that 🎉 

And we’ve also rolled out powerful upgrades to make creator discovery faster, cleaner, and more actionable.

🚨 Now live: EMV inside Profile Insights + Campaign Tracking, smarter search filters, custom data columns & more.

→ Available now in your current plan or free trial.

Updates Recap:

• 💰️ EMV on Profiles & Campaigns

• 🔎 Custom Data in Search Results

• 🧠 Smarter Filters That Save You Time

• 👀 Previously Viewed Profiles Indicator

• 🆓 7-Day Free Reopen on Profile Insights

• 🔧 Small But Important Tracking Update

Want the details? See below 👇️ 

💰️ EMV on Profiles & Campaigns

Stop reporting vanity metrics. Start reporting value.

We now calculate Earned Media Value (EMV) directly inside:

👉️ Profile Insights

👉️ Campaign Tracking

How we calculate EMV:

Instagram
EMV = (Estimated Impressions ÷ 1,000) × Instagram CPM

TikTok
EMV = (Avg Views ÷ 1,000) × TikTok CPM

YouTube
EMV = (Avg Views ÷ 1,000) × YouTube CPM

On campaigns, we use total campaign data:
• Estimated impressions = total impressions
• Avg views = total views

Why this matters for marketers:

✅ Instantly compare creators on real monetary value
✅ Show clients clear ROI equivalents
✅ Benchmark organic impact vs paid media
✅ Justify budgets with media-equivalent reporting

🔎 Custom Data in Search Results

You can now find the right creators MUCH faster.

We simplified search results to 4 clean columns, BUT two of them are now fully customizable.

You can now display:

• Engaged Followers
• Audience Quality
• Avg Views
• Follower Growth
• TikTok Shares
• TikTok Saves
• YouTube Views Growth
• Audience Gender
• Audience Location
• Age Groups
• Audience Interests

💡 Note: To display a metric as a column, the related filter must be selected.

Less clutter.
More precision.
Smarter shortlists.

🧠 Smarter Filters That Save You Time

We improved search logic across platforms.

Now:

✅ Filters carry over when switching platforms
(Instagram → YouTube → TikTok)

✅ If you leave the page and return, your filters stay selected

❌ But if you log out, filters reset

But you can always reopen previous searches via:
Search → Analyze & Compare → Previous Discoveries

We also now pre-select the creator location based on your IP.

👀 Previously Viewed Profiles Indicator

No more wondering:

“Did I already analyse or open this creator?”

In search results, you’ll now see if:

👉️ You previously opened their social page

👉️ You previously ran a profile insight

This helps you instantly distinguish:

New prospects
vs
Profiles already reviewed

Cleaner pipeline management!

🆓 7-Day Free Reopen on Profile Insights

Analyzed a creator?

For 7 days, you can reopen the same profile insight without it counting again.

Perfect if you:

• Share internally
• Present to clients
• Recheck metrics

More flexibility.
No wasted credits.

🔧 Small But Important Tracking Update

We’ve updated TikTok campaign calculations:

Estimated impressions now equal TikTok views.

🚀 Ready to test the upgrades?

👉 Test the features now

And if there’s a feature you’d love to see next, just reply to this email.

More updates coming soon 👀

Paul from Click Analytic