Beyond Influencer Marketing

Hey marketers & entrepreneurs,

A warm welcome to our 2,204 new subscribers.

You have joined a growing community of 13,864 active readers.

And this week, it’s another special edition…

We will study Airbnb’s Global Influencer Program and see how you can implement their strategy for your brand to drive massive traffic!

And, then, I will share some secret sauce that can help you convert 3-9% of the traffic into sales!

⏰ - Estimated read time: 3 minutes or less

🏠 Airbnb Influencer Strategy

Are you planning any Airbnb rentals this summer?

Me too ;)

Well, let’s learn about their digital strategy.

Did you know that Airbnb generated $9.9 billion in 2023?

It’s a 19% growth from 2022…

Now imagine that.

This revenue is coming from +265M users and 448M bookings worldwide…

One of the critical aspects of their marketing is Influencer Marketing.

In 2023, they got +60k creator mentions on TikTok + IG.

Including small nano-creators but also international icons.

Such as Lady Gaga, Khaby Lame, Kevin Hart and more.

But all of this success is due to an incredibly robust Influencer Program…

Built on an international level… and around six critical aspects.

1️⃣ Unique Experiences

2️⃣ UGC from nano-creators

3️⃣ A crazy reactivity

And…

Click here or on the image to learn more about Airbnb’s strategy.

Now that you know how Airbnb generates brand awareness and traffic with Influencer marketing…

It’s time to convert these into sales! 💸

Estimated read time: 3 minutes or less

🤯 How to convert 6-9% traffic into sales!

Let's face the harsh reality…

Everyone is obsessed with shiny tactics like…

Influencer marketing, UGC, paid ads, SEO, PR, and so on.

But even after doing all of these most Ecom & DTC brands can’t make a huge difference in their profits.

I am not saying they don’t generate any revenue.

In fact, they generate a lot of revenue.

But then all of their hard-earned money goes to these Influencers, paid ads platforms, and generating traffic.

And, at the end of the month & year…

They are left with no profits.

Or profit so less that it’s impossible to scale their brand with that.

You see, generating traffic with influencer marketing, paid ads, and everything else is good.

But, what happens when you get the traffic?

Are you converting that traffic into paying customers?

Are you converting at least 6-9% of that traffic?

At this point, you might be in shock and thinking…

“What the heck are you talking about Paul?

Is it even humanly possible to convert at 6-9%?”

Look, my friend, everything is possible if you know the right strategies.

And, that’s what you are going to learn in today’s newsletter.

Recently, I partnered up with a top retention marketing company called eCom007.

And I asked them to help my audience so that you can get the highest conversion rates and make more profits with the traffic you generate.

The strategies that eCom007 shared are proven to work that any eCom & DTC brand can use to generate extra revenue & profit without increasing their marketing budget!

They have worked with Shark Tank featured brands and 37 other 7 & 8-figure brands and added $100k to $500k MRR to those brands within 90 days.

So, whatever you’ll learn is from experts just like me. 😉

Now, enough of introductions.

Here are 3 unbelievably simple ways they shared:

They call this strategy 3C.

Convert. Collect. & Comeback again.

Now pay close attention to these 3C’s because this is the key to getting high AOV, & LTV.

I am explaining each C one by one.

Okay?

First of all, let’s start with number 1.

Convert!

In this…

Firstly, you need to convert 3-5% traffic into customers.

And, here’s how you can do it 👇

Ecom007 provided me with a checklist that could help you achieve a 3-5% conversion rate.

You can get it by clicking here.

It’s called “Million Dollar Landing Page Checklist!”

Now, let’s move on to the concept of COLLECT.

This is the beginning of converting 6-9% of traffic into lifetime customers.

This is where you start luring all those people who come to your product page or website but don’t buy anything.

And, here’s how we do it:

All you need to do is…

Create some irresistible offers and collect their email addresses or even phone numbers.

Look, many of you might already have an email popup to collect these but those should not be generic.

Those should be so powerful, so irresistible, so luring that people start giving you their emails without a second thought.

Here’s what a good opt-in rate percentage looks like…

If your opt-in rate is less than 5% then you need to work on it.

Because a good opt-in offer can convert people to more than 9% or it can go as high as 30%.

Yes, it’s possible to convert 30% of people with an awesome opt-in offer!

And, then you can market to these people for free as long as you want!

If you’re thinking about what kind of email opt-ins work the best then you can get it in the same link as landing page one.

It will show you real-life examples and success stories that Ecom007 personally worked with.

But, if you don’t want to go to the top then here’s the link again.

But that’s just the beginning my friend…

You just got their email, but what are you going to do with it?

Just let it be there and not make any money from the info you collected?

Hell no!

This is where you start building a predictable & money-making machine that will bring you money on autopilot.

This is where you use psychology-based email flows that will turn cold traffic into paid customers and keep them coming back again & again.

In order to do that…

You will need 7 flows fully dialed in.

1. Welcome flow

2. Cart Abandonment Series

3. Customer Win Back Series

4. Browse Abandonment Series

5. Post Purchase - Thank You Series

6. Post Purchase - Upsell Series (30-45 Days)

7. Educational/ Nurturing Series

If you’re not generating a minimum of 30% of your sales & revenue from emails then you’re losing.

Emails can bring you more sales & revenue than anything else.

This is the only way to get the maximum ROI from paid ads and influencer marketing efforts.

And, with this, you can make people come back to your brand and buy your products regularly.

It builds trust.

Builds your authority.

And helps you build a business that doesn’t have to rely on direct selling all the time.

Again, Ecom007 has shared all of their proven strategies on how to build all of these 7 email flows and what changes you need to make so that you can generate at least 30% extra revenue from email marketing.

Click on the link above that I provided you’ll get access to all of them.

But, if you want to learn from them live then they are also contributing to the “100 Infleuncers Challenge”.

You can join them on the 4th day where they will share everything you need to know to add an extra $50k-$500k Monthly Revenue just from email marketing.

And, since you’re on my newsletter…

I am making it FREE for you to join the “100 Influencers Challenge”

So, click here to join the challenge.

That’s it for today.

See you on the challenge!

Paul Boulet

P.S. Influencer Marketing + Paid Ads + Retention Marketing = Real & Fast Growth.